Fishing forever
In our pursuit of the best fish and seafood, we at John West never forget that our oceans are a precious resource.
The MSC
The Marine Stewardship Council (MSC) is an independent, global, non-profit organisation established in 1997 by the World Wildlife Fund, the International Conservation Organisation and major food companies.
It works to ensure fish stocks are responsibly managed for the future and only awards its eco label to those fisheries that have achieved certification to its stringent sustainability standards.
John West has a close affiliation with the MSC and is a strong supporter of the MSC’s mission to encourage and promote responsible, sustainable fishing practices globally.
As a result, all John West Red and Pink Salmon products canned in Alaska carry the MSC certification.
Dolphin Friendly
John West is committed to ensuring the fishing methods used to catch our tuna abide by international standards to minimise the impact to the marine environment and this includes Dolphin friendly practices.
Standards for dolphin safe practices were developed by the Earth Island Institute in the early 1970’s.
The Earth Island Institute is an independent non-government organisation based in the USA that monitors fishing practices worldwide.
In order for your product to bear the ‘Dolphin Friendly’ symbol, the fishing vessels that catch your tuna must be certified by the Earth Island Institute.
Find out more about our sustainable catch
